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Elements of Style
To make a good presentation, a print publication should include these elements:
- An attractive cover to capture the reader’s attention and pull them into the content
- A functional binding that makes it easy for the reader to use
- Good organization with dividers or tabs separating topics or sections
- A consistent look and feel throughout the entire document.
Choosing a Binding Style
When choosing a binding style, the project budget, schedule, and objectives are all considerations. However, the most important factor in choosing a binding style is the document itself, so ask yourself these questions:
- What is the document application?
- Who will be using the document, and how will it be used?
- Will the document be updated or revised?
- What size will the document be (page counts and dimensions of length, height, and width)?
- What image or perception do you want to communicate to your audience?
Designing for Perfect-Bound Materials
- Design the cover of a perfect-bound book to match the length of the folded signature.
- Allow enough gutter between perfect-bound book covers printed multiple-up to match head and foot trim of folded signatures.
- When ruled lines are close to the trim, minimize the pushout by folding heavyweight text in 8-page or 4-page signatures.
- Coat or laminate perfect-bound covers when ink coverage on the outside is heavy.
- Keep the inside spine and side glue-gutters of perfect-bound covers clear of coatings to assure best binding strength.
Designing for Mechanical-Bound Materials
- For Plastikoil, Wire O, or GBC bindings, the binding edge gutter varies with book thickness and type of binding. (Call us for specs.)
Handing Off Your Project to a Bindery
- Schedule bindery time as soon as possible after the job is awarded.
- If we’ve given you a quote, please note it on your purchase order.
- Clearly mark the contents on each skid or carton when packing a job for any bindery.
- For timely turnaround and best quality, always enclose complete paperwork and samples with materials to be bound.
Storing & Shipping Bound Materials
- Consider shrink-wrapping your materials if they will be shipped by UPS or FedEx, or if you’re generally concerned about keeping the materials in top-quality condition.
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